Conceptual Design and Implementation of a B2B Intranet and Internet solution. eCommerce provider developed back-end integration for commercial and consumer transactions. During our design phase, considerations were made for the development of Macromedia Flash application, to allow consumers to design and order their customized box of treats. Specific real estate was designed to provide usability and flexibility in merchandising options. Although the conceptual design and development received high praises, Russell Stover declined to continue with integration and implementation phases, due to proprietary licensing conflict with the outsourced eCommerce provider.