Business-to-Business Content Publishing Portal for General Mills Raw Product Producers Designed Front-end Portal Interface with Specific User Applications When General Mills needed to communicate to their producers, the vital business information in support of raw product demands, we providing them with a B2B Content Publishing Portal application. Using Oracle 9iAS Portal software, we provided Alliance Members with a graphic usability interface that was consistent with the branding and marketing of their parent company, General Mills, Inc. (GMI), and provided user specific application such as; live weather data, real-time commodity ticks, private and public access to GMI publishing content and confidential business reports, and account management integration with legacy database systems. >