Strategic Partnership with Excel Communications Designed Web Dell Computers in strategic partnership with Excel Communications provided 250,000 PC systems to Excel's Independent Representative's (IR) throughout the country. We provided the partnership with an Electronic Software Download (ESD) CD-Rom that provided value-added software tools and application to Excel IR's and provided Dell with an eCommerce support site. Our co-branded design maintained the historic styling for each company and provided a superior usability interface on the CD and website while maintaining consistency.